We were approached to create and produce a line of product packaging that would not blend-in but stand-out in the
highly competitive prepared pub style foods market. The objective was to design a family line of packaging that
not only was different from their existing package but also stood out in the freezer where the major competitor was.
We utilized our 7 Step ‘Stand-Out’ Packaging System to create a package that not only interrupted and engaged the viewer, but also educated them.