PractiCar
Car & Truck Rentals

A national car and truck rental franchise offering rentals of late model vehicles. We were engaged to ensure all marketing materials and efforts contained a consistent brand look throughout.

    The branding & marketing efforts included:
  • a competitive analysis
  • positioning of product line
  • logo redesign
  • branding guideline document
  • marketing collateral
  • interior & exterior signage
  • creative advertising campaigns
  • promotional materials
These brand marketing efforts promoted their unique marketing position, and established a stronger national and regional presence to their target market.