We were approached to create and produce a line of product packaging that would not blend-in but
stand-out in the highly competitive prepared Asian foods market. The objective was to design a family line of
packaging that not only was different from their existing package but also stood out in the freezer where the major competitor was.
We utilized our 7 Step ‘Stand-Out’ Packaging System to create a package that not only interrupted and engaged the viewer, but also educated them.